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One of the primary long-term challenges facing governments is to engage an increasingly cynical public in the policy-making process in a manner that is both meaningful and effective.Rethinking Citizen Engagement has provided decision-makers with insight and strategic guidance in the development of citizen consultation and engagement efforts since its inception in 2002.One of these challenges is that those who are drawn from the more socioeconomically vulnerable portions of Canadian society (i.e., lower income, less educated) are least likely to be reached by government engagement.These ‘vulnerable’ segments of the population are more likely to feel alienated and are less likely to vote.The results are valid within a margin of error of /- 3.1 percentage points, 19 times out of 20.The margin of error increases for population sub-group results.Canadians place equal importance on consulting with both older and younger Canada, and there has been a sharp jump in the importance of consulting with Aboriginal people.Results suggest that there are some critical challenges in moving forward.
Community organizations are also seen as effective in gathering the views of Canadians, although the apparent popularity of community organizations may simply reflect the very high regards the public hold for these groups, and may not reflect their perceived utility.
This edition of the study tracks key issues from previous years, and examines emerging areas such as the use of new technologies and social media in engaging Canadians.
The study involved telephone interviews conducted with 1,009 randomly selected Canadians 16 years of age and older from February 20 to 26, 2017.
Findings further suggest that there are several cornerstones to better engagement.
At the top of the list is the need to disseminate information, knowledge, and understanding before engaging.
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The latter, however, are much less likely to reach the vulnerable groups noted above.